Read from the Xiamen Overseas Chinese home appliance industry in the future and Hisense

 Read from the Xiamen Overseas Chinese home appliance industry in the future and Hisense
mm A profitability of such a climate, Xoceco alone showed signs of a loss. how do you view this particular situation? can analyze the possible causes of loss Xoceco.
in Puritanism: The 2005 adjusted net profit of Xiamen Overseas Chinese Electronics only 58.03 million yuan, with 7.0 billion compared to the scale of sales, profit margins less than 1%. enter 2006, the situation seems somewhat better, the first 9 months of its net profit reached 50.15 million yuan, but in 2007 a Xoceco has produced 30 annual reports of the huge loss of 523 million respondents, is striking. We are asking how the Xoceco what?
on the loss, Kuo, chairman of the Xiamen Overseas Chinese Electronics reason that the fourth quarter of last year LCD TV market, fierce price war Impairment of inventory processing, reduce market risk, but not so deep to see.
some of the industry, such as relying solely on the first half of household electrical appliance enterprises to determine the profitability of mid-year report from a crisis in the industry or business transformation success, it is beneath biased. In my opinion, the Chinese appliance to get rid of lack of core technology, profits and performance of the awkward position, to bypass trade barriers and dominate the world market, is a long process, not overnight.
us to analyze the profitability of weak household electrical appliance enterprises The real reason:
First, Chinese enterprises obvious characteristics of short-term strategy and quick success, many enterprises are still chances of speculation, fishing a go, this is small brands out of the industry often an important reason;
followed Chinese enterprises and mechanism dictates the present system, though at the market economy, but business leaders and state incentives is still in the planned economy era, frequent personnel changes, can not really have a free hand continued to do business and strengthen health; and private enterprise content with weak.
In addition, the technical reserves of the Chinese home appliance industry is obviously insufficient, patents, technology and standards is the competitive tool and source of profit, and home appliance manufacturing industry has not yet been forged from this advantage.
Fourth, vicious competition The cycle continues, a lot of household electrical appliances do not have the core technology, can not bring a premium brand, but to fight for market share, had to go to price competition, enterprises continue to advance the survival of resources.
Fifth, the ability to reduce the cost of weak , home appliances business management, marketing costs remain high, management quality and efficiency is not high, this is cause the product to an important reason for low profitability.
Also, over-diversification of household appliances industry will not only increase the complexity of enterprise management and control risk and increase the cost of the management of enterprises, but also caused corporate management bodies bloated and bureaucratic, leading to weak awareness of the enterprise market, the market reaction speed slow, corporate internal friction burden. international blind, blind in cross-border mergers and acquisitions, which also contributed to enterprise development, over-consumption of resources, the burden too heavy a major cause of declining competitiveness.
huge loss for the Prima, I think the most profound reason is the lack of core technology with the industry, price wars suicide type survival, high cost of management related to the management rather than Xoceco said Guo is to remove the LCD inventory lead. the PRC, according to statistics, more than 47 inches large screen LCD TV market is growing rapidly over the first half of 47-inch LCD TV volume of retail sales increased by 429.38 percent year on year, the LCD TV market as a whole increased more than 3 times, large-screen flat-panel TV market this year and next will be the most growth potential in the market. Is Xoceco full inventory of products is 47 inches ? or other reasons? If so, Xiamen Overseas Chinese should be in the product structure, market strategy and other aspects of a good reflection.
Daily News: Hisense although the annual mid-year report shows a profit and remain in the domestic industry first. But sales in its European market has been shrinking dramatically. What do you think causes this? Is that not enough international competitiveness of Hisense? Or is their strategy for the overseas market problems?
in Puritanism: Hisense in the August 22 first half of 2007 results published in the report, according to financial data, the company realized main business income of 5.299 billion yuan, down 8.07%; net profit of 78.45 million yuan, an increase of 22.18%; According to the announcement statistics, Hisense Electric's business income, domestic as 4.877 billion yuan, 92% of total revenue, compared with 5.71% last year; abroad 4.22 billion, 8% of total revenue less than last year 63.35%.
since since December 2006 Hisense flat scale exports plummeted, sales situation is grim. especially the European market for two consecutive years of losses. Hisense analysis of the main reasons is the decline in value stocks, ignoring the risk, the blind pursuit of growth, the shortage of talent and so on. Hisense also said the company actively adjust overseas market strategies, active contraction of high-risk areas of business, reduce business risk, better to focus on growth, profitability, strong, low-risk areas overseas.
but we can not simply judge this international competition Hisense force is not enough. Hisense inverter air conditioner from to promote the implementation of TV chip technology, Hisense is in the outside world seems to rely on technology enterprises established in the home appliance business, but in the entire appliance industry R & D out of date, lack of core technology, the market context, efforts are still Hisense appear stretched, on the one hand patented technology, product standards and LG, Samsung, Sony, Sharp, Siemens, lags far behind the other hand, Hisense Kelon after the acquisition of companies are still adjusting, forcing Hisense ; very cautious, can not fail to give full consideration to those who can not control the business risks from changes in the market.
Objectively speaking, Hisense air-conditioning, color TV, refrigerators, computers and other items still need to continue to strengthen the core, which defend the status of the industry , Hisense Group, although it did a few years of real estate projects in Qingdao's conditions, the survival of the blue ocean to find and then profit Fan Shen main business, this acquisition of Kelon gobbles its generous business side attempted visible events.
as Hisense own analysis, the current lack of international talents for the Hisense is a large bottlenecks, from the current internal Hisense general managers from the executive to learn a foreign language craze, we can see that their desire for the international market.
an enterprise is international, when the international, how the international, do not have a ready-made model can refer to, not a technology and the global protection of intellectual property. Huawei costly force of human, financial and built a marketing system for international and overseas research and development, process integration in line with international practice, has the world's reserves of human resources. there are skilled overseas public relations capacity, resolve the risks. If we do not have the obvious advantage of core technology, the use of funds and investment risk control is weak, but also the lack of real national strategies and international organizations, and even the basic protection of international talents are not so blind international of the results can be imagined, reflect Changhong, TCL, BenQ and other international cases, Hisense is a very clear strategy of what it means to implement overseas? It is clear, 4.22 million, 8% of the total income of foreign market revenue, simply can not support the Hisense to large-scale international operations. my personal analysis, the rules of the game are not familiar with international markets, lack of ability to control the risks in overseas markets, Hisense is not easily mobilized, the Chinese appliance international warning, A motion in a variety of occasions its cautious attitude that the principle of prudence again.
Chinese household electrical appliance enterprises to go international is a necessity, had to leave early and leaving late to go, but how to overcome obstacles, avoid risks is a top priority.
from the TV industry current situation, future development must be to solve the following problems:
one channel, Mo Buzhun international markets, the internationalization of the pulse are not allowed, we can only continue to confusion;
Second, the brand Now we processing, OEM, is for people working in the final analysis, only the identity of the machinery, factories and cheap labor, paste other people's brands and then sold back to the Chinese market, China's color TV is not a fundamental solution to the core patented technology, will never be controlled by others.
Third, talent, competition among enterprises in the final analysis is human competition, and most of the internationalization of Chinese enterprises was lack of talent pool;
Fourth resources, we need to have integrated international the ability of the world's resources, and this is precisely our short board;
Fifth, the environment, in the face of tariff and non-trade barriers, trade environment under the WTO, Chinese enterprises still lack sufficient understanding of and response to the forward-looking. < br> I remember Collins said: one company was mediocre, not because of backward technology but because of poor management; Chinese enterprises bigger and easier, and stronger difficult; Chinese enterprises internationalization of the product easy to implement international human difficult; Chinese entrepreneurs to become politicians in the market easily, become an excellent strategic management difficult.
Chinese home appliance industry must understand that a strong manufacturing capacity to China is not fundamentally a steady profit enterprises, the increasing scarcity of resources and various costs continue to rise today, China's manufacturing industry to win the future, get rid of the embarrassing fate of the foundry, you must first get rid of the core technology of the overall competitiveness.
always rely on imitation of a business or industry to survive there is no hope, innovation and value is the future, the only way for the future of Chinese home appliances.
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