Who will replace QQ

Occurred recently on the Internet are related to two things about this little penguin.
first QQ and 360 of the consideration, Tencent QQ groups to function to shut off picture.
360 claims in the anti-virus software market share of over 75%, while the QQ, I have not seen since the users will be online without the QQ. Was exposed in the 360 ​​Although the Q coin is only a virtual currency, but it can buy a variety of network services Tencent, so this move a lot of people are Pidianpidian to unload the 360. On the one hand, compared with the 360, QQ users, after all, is a higher viscosity products, the user's daily life and even work closely related to; the other hand, 360 of the alternative products abound, and now ranks IM field Second, the MSN market share less than 20%. The results from the objective point of view of the controversy, although Tencent been affected, but the damage is still the largest 360.
group picture on the shield, I think Tencent must have received the above instructions had to do, on top for holding stability considerations, Tencent group plans to issue letters of instruction, in China's political and economic environment, Tencent addition to be dictated to almost do anything again, or Google China is ending. As a for profit enterprise, it is clear this is not consistent with the original intention of the company maximize the benefits and undermine the user experience will ultimately damage the company image and market share. But the current situation, I am afraid few people will defect because a function used to withdraw QQ, ditto, QQ has
two things has led to a problem I am thinking: In a situation of monopoly super QQ, who can replace QQ, or even just to challenge?
to replace the QQ, the macro is feasible only two: one is the growth of IM similar, increasingly encroaching on the QQ existing market share; the other is completely subvert the IM, launched a new network could replace IM products.
In the first approach, although there are currently more than ten main types of IM, but ranked second in the MSN and QQ about 70% of the gap can be described as channel length and resistance. And MSN and other foreign companies to hopes of similar products, must face Another practical problem, it is the government's control. Development so far, the network instant messaging and Mobile already has considerable influence communication tool, which is fully state-owned. Shielded from the most recent group of pictures and letters occur from time to time-sensitive group on action point of view, government supervision in this area is gradually increasing, while the similar foreign products in order to enter the China market, the challenges made QQ, Google face to face sooner or later on it but was unable to resolve regulatory problems. And compared with the search engines, IM greater impact, the Government will take into account, once these tools are
In addition, MSN users in the country, mostly white-collar workers, compared with QQ MSN users generally reflect more The MSN QQ can not only meet the office needs to meet, but also to better provide a variety of entertainment features, and main entertainment brand in China, would be tantamount to the civilian population, no threshold. This difference also gives the user features of MSN, set a threshold for further expansion. It's like the Internet when most people learned how to use the Lenovo computers, until completely familiar with the network and has some capital, and will to buy an Apple computer. And while the use of Apple, Lenovo will not be abandoned, which is why many business people first, QQ, and then there is MSN, after a combination of both reasons.
the other hand, two strong addition to the domestic Zhongzhu Hou, National Cheng Kung University, few can. Including Baidu, HI, Sina UC, NetEase POPO, subscribers are not in the same grade with the QQ. The reason, IM is a great tool for network externalities, there are larger users of the greater effectiveness of new users, so the same circumstances, new users will naturally choose the greatest utility. The old users, the one problem is the use of habit, in the early proficiency in the case of QQ, to replace the product in order to re-cultivate habits of users, unless there is a time without the two experiences; two to replace the product means that the network re-establishment of social circles, and in the QQ user experience has been pretty good premise, so the cost is clearly too high. In addition, as a bundled Tencent QQ users in the rope at the same time reach out more rope, all kinds of products have been launched as a platform to QQ. Including browser, player, online shopping platform, blog, micro blog, email ... ... and efficiently to provide a one-stop service QQ, and now, almost all other Internet companies can get the services, both at Tencent be. Prior to
view of this, due to the presence of network externalities, QQ users will scale as more and more like a snowball. Short period of time, similar to replace QQ IM is unlikely.
in accordance with the conspiracy theory point of view, the rise in revolt is aimed at the 360 ​​replaced the QQ away, but the 360 ​​seems to forget a bit, allowing users to uninstall the QQ, but it failed to provide new products to replace QQ, are used 360 to chat with your friends it? Therefore, such a thing to do by an anti-virus software company, is a little are weak or is holding the wrong weapon.
The second method is to replace the QQ IM subvert the whole product model with a new product to replace the QQ. Obviously do not fly to rely on antivirus software, more and more fire in the micro-Bo today, many people are counting on to it, and in particular the dominating position occupied boss Sina microblogging. So, Sina to undertake this great responsibility it?
Sina microblogging is like the top ten the number of users has exceeded 100 million, but there is a problem, of which there are many overlapping concerns the case of the user, rather than overlapping, Shangqie paltry 300 million, of which also lack a lot of zombie powder. First, the user scale, Sina microblogging long way to go, but the first anniversary of Sina microblogging pace of development, the existing user base is still very considerable, the potential is very huge.
features from the user point of view, slightly high-end users of microblogging. Some people microblogging users into two categories: the narcissistic desire to be concerned about the family and the desire to focus on other people's groupies, these two types of food are the basic problem has been resolved. Microblogging To go further than to these two populations also pull in, which must find their points of interest and design-related functions. If you can do as QQ, as long as the Internet will surely have to it, and it will spring slightly to Bo. Sina microblogging can be more of a position now to attract people to focus on non-life communication circle of celebrities. This of course is the micro-Hiroyuki advantage in the IM, but if you want to replace QQ, an essential social function, micro-Bo in the future development should be applied to more circle of acquaintances. Or rope can be micro-Bo, post-re-introduce a similar IM tools, take a completely reverse way with Tencent, which also is difficult to say, such tactics can work depends on the development trend of microblogging, and the ability of Sina .
remember hearing before That effect is now online, the products on the web less and less, and more applications products began to walk the road, more to do with Web occupied be separated from the user desktop. This is why the application is now installed by default to boot, the default is to add a desktop shortcut. Such as mailboxes, Netease launch lightning-mail, occupation desktop; such as social networking sites, all network launched for all desktop, occupying the desktop; anti-virus software, download the tools from without words, even the players have occupied the desktop. Therefore, some experts predict the future of the Internet is an application of the era, an era of occupation of the desktop. From the iphone, ipad and other popular Apple products can be seen by the user to buy Apple products not because of how fast the Internet can be, but because the purchase of Apple, you can enjoy the app store inside the mass application. More fool, efficient operation of a trend, in accordance with the requirements of such a trend in the future, people do not have to enter in the address bar Sina website, and then opening the Sina to it, and then enter the account number and password, just directly in the can click on a shortcut to the desktop directly into the micro-blog, but apparently not able to develop to this point, in order to use the micro-Bo, still go through the above steps. QQ now has gone through this step, many users log on QQ is a direct power, and will automatically remember your login ID and password, members can also be roaming, it can be said, QQ has .
Finally, in order to replace the QQ Sina microblogging there is a big challenge lies ahead, that is, Tencent they have business in the development of micro-Bo, and develop good public house in the country after the portal Sina. And Tencent QQ has associated with micro-Bo, registration and use of Sina Tencent microblogging microblogging to convenient than many, but worse, Tencent microblogging very good solution to the social circle with a combination of non-social circle. Therefore, we must first overcome Sina Tencent microblogging microblogging, and obtain an absolute advantage, before we consider the problem of how to replace Tencent QQ.
Sina microblogging almost all of the problems faced by the new network products are bound to face, because the mass itself Tencent user resources and developing the future of home networking products more rapidly than he. Once the possible emergence of alternative products, Tencent their first use and rapid development of that time, even if the QQ were to be replaced, I am afraid it is only to be replaced within Tencent. This is scary Tencent
.
Source: